The Applause is an audience insights, marketing & innovation agency.
We are obsessed with the media industry, technology evolution & the shifting value systems audiences are creating. This unique expertise allows us to help you understand:
WHY YOUR AUDIENCES ARE WATCHING AND BUYING
WHAT YOUR AUDIENCES VALUE
HOW YOUR AUDIENCES ARE WATCHING
WHERE YOUR AUDIENCES WILL GO NEXT
This empowers you to create, market, communicate and evolve in real-time as trends shift, markets change and audience demographics & behaviours converge.
How we are unique
We are focusing on key sectors where we have deep knowledge and passion. This saves you time and money; enabling you to build off established understandings, a desire to help you lead and a curiosity that drives our work.
We are merging traditional research, design thinking methods, marketing and storytelling together to create holistic insights that address the practical, social, emotional & cultural needs of your audience.
Our Approach
Agnostic, driven by human behaviour, technology adoption and the competitive landscape you play in.
Our Sectors
Motion Picture, Arts, Entertainment, Environmental Conservation, Animal Protection, Child Protection, Education, Technology, Civil Liberties & Rights, Data Advocacy & Education
A lot of data , a little human driven design thinking & deep sector expertise make THE APPLAUSE your best audience design parter.
— Nhi Tran, Designer